ZALES

The Do Not Engage Ring

Wearing an engagement ring drastically decreases a woman’s chances of getting hit on. So, we’re introducing the most practical diamond on the market—The Do Not Engage Ring—for women to buy for themselves if they want to keep unwanted attention at bay.

OOH:

Brand act:

Social:

Zales creates a ‘Do Not Engage’ emoji: the perfect response to creepy DMs.

Previous
Previous

Girl Scouts

Next
Next

Clios x Jukin