Farm Rescue
The farmer's creed: drop everything to help your neighbor, never ask for help yourself. Farmers are a group of humans notoriously bad at asking for help. Which was a problem for Farm Rescue, the only nonprofit organization helping farmers in crisis. So, I suggested swapping the language of charity for the language of gambling. Place your bets.
We launched the anthem and thousands of scratch-off lottery tickets at Anheuser Busch’s booth at Commodity Classic. They kindly provided free beer.
Design Director: Madelyn Owens | Bader Rutter