Lettuce Amnesty
We got briefed on Suja Organic during the great diarrhea lettuce outbreak of 2026. And we were like: why don’t we just tell people to ditch diarrhea lettuce for a free green drink?
And our CCO was like, hold on I’m calling the Suja CEO. 24 hours later, we had approval. And 24 hours after that, it was live.