PetSmart

Anything for Your Everything

When our agency won PetSmart, I was in London. Our CCO called with some good news: my partner and I would be the creative team. And the scary news: they needed a holiday campaign to go live in early October. It was late August. In 9 weeks, my partner and I came up with the concept, wrote all the scripts, tested all the scripts, shot all the scripts, recorded all the radio and oversaw the production of 1600 lower funnel assets. That shit was cray. But this shit is cute.

Universal Truths :30
Trash TV :15
Protein Monitor :15

ECD: Christine Gratton

GCD: Matt Slider

CD: Lindsay Aguilar

Sr. Art Director: Ashton Butler

Sr. Writer: Me

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