UNITED EGG PRODUCERS
In case you weren’t alive in the mid 2020’s, egg prices were a pretty big deal.
And when cage-free mandates collided with economic reality, farmers got caught between regulation and ruin. The Unscrambled Egg brought clarity to an industry in chaos. Because sometimes the best way to handle a crisis isn't to hide it. It's to flip it. Sunny-side up, or whatever.
Direct mail is not dead
We positioned UEP as Einsteins of the egg world with an egg-themed talk show, refreshed website, and a whole slew of social content. A direct mail kit turned co-op farmer members into cage-free advocates. Here’s where you can find the landing page. Plus 3 of the most riveting egg-related SEO blogs you’ll read all year.
GCD: Mark Graham | AD: Larkin Meehan | Director: Erin Elders (Purple Onion Films) | Bader Rutter
Awards: The Drum — Shortlist (B2B campaign) | ANA Global ACE Awards — Gold + Silver | B2 Awards — Silver | BBN Golden Bees — Best Direct Mail