THE UNSCRAMBLED EGG
As retailers pledged to go 100% cage-free by 2025, egg producers’ futures depended on what certifications the Walmarts of the world would choose. Despite setting the standard for cage-free standards, UEP lacked visibility. It had never run a marketing campaign.
Direct mail is not dead
We positioned UEP as Einsteins of the egg world by creating an egg-themed talk show, a refreshed website, and a whole slew of social content. A direct mail kit turned farmer members into their own best advocates.
Here’s where you can find the landing page. Plus 3 of the most riveting egg-related SEO blogs you’ll read all year.
Roles
Concept, Scriptwriting, Film Production, Print, Digital, Social, Direct Mail, Presenting onstage to 500 egg farmers.
Bader Rutter
Awards
ANA Global ACE Awards — Gold, Silver
B2 Awards — Silver